The Tata Kisan Parivar Membership Program is a unique relationship Initiative aimed at the most important stakeholder in the value chain – the end consumer.
This is a club with selective membership, which attracts the progressive farmer with a positive attitude. The typical Tata Kisan Parivar Member is more dynamic in his/her approach to farming and agri related operations, has a willingness to assess and adopt new practices, is an opinion leader in his/her village and acts as a source of knowledge attainment and disbursal to the TKS universe.
These brand ambassadors of Tata Kisan Sansar enjoy a host of benefits for a nominal cost of Rs.115 per annum. These benefits include:
- Free Soil Testing
- Accidental Insurance of up to Rs. 1 Lakh
- Educational trips organized by TCL to various information platforms like plant visits, demo farm visits etc.
- Free Subscription to the TKS quarterly magazine – the TKS Patrika
- Annual TKS diary
- Exclusive Membership Card
- Exposure to various fora for disseminating and gathering information like crop seminars, Kisan Melas, Agri Exhibitions etc.
The TKPM are also accorded a place of honor in the regular TKS customer outreach program like farmer meetings and information campaigns, invited as guest speakers and subject specialists. This gives further testament to the strength of the partnership between the TKPM and TKS, forged from their common aspiration to improve farm income.
The Tata Kisan Sansar Parivar membership stands at around 30,000 plus as on Mar 10.
Click here download membership form...
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