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Tata Kisan Sansar network reflects the Tata Group's belief that technology
can and must be harnessed to solve India's social and economic problems.
The concept of precision farming being implemented by the TKS has
the potential to catapult rural India from the bullock-cart age into
the new era of satellites and IT.
At
the helm of this endeavour is Tata Chemicals Limited (TCL), the
standout chemicals and fertilisers company in the Tata Group. TCL's
extension services, brought to farmers through the TKS, use remote-sensing
technology to analyse soil, inform about crop health, pest attacks
and coverage of various crops predicting the final output. This
helps farmers adapt quickly to changing conditions. The result:
healthier crops, higher yields and enhanced incomes for farmers.
Staff
members at each sansar are equipped to find solutions to every agriculture-related
problem. A well-stocked library of journals and magazines helps
farmers keep abreast of news and the latest global developments.
In addition, the sansars mail regular bulletins on farm-related
news to subscribers. The training halls at the TKS are used for
workshops and the screening of films related to agriculture.
The
TKS network runs crop clinics where agronomists use computers to
access information from the geographic information system (GIS)
and advise farmers on what to grow, where and when to grow it, and
how much urea and nutrients to use. At the soil-testing laboratory,
technicians analyse soil samples to determine their composition
and confirm what the satellite maps have indicated. Additionally,
the TKS network operates experimental farms where scientists conduct
agricultural research and development.
TKSs
stock seeds, pesticides and fertilisers that farmers can buy at
affordable prices, and they lease out farm equipment and implements
to farmers who cannot afford to buy expensive modern machinery.
One of the biggest worries for small farmers in India is finance.
The sansars take care of this need too. Farmers can get credit,
insure their crops against natural disasters, and even avail of
buyback facilities.
The
sansars also have exhibition halls where special events educational,
social or just pure entertainment are held for members of
the Tata Kisan Sahyog Parivar, an organisation promoted by the TKS
network to build relationships with farmers and their families.
The
unique, end-to-end solutions offered by the Tata Kisan Sansars go
beyond providing services and products to India's agricultural community.
With their technological innovations, farming know-how and social
commitment, these one-stop centres for agricultural solutions are
changing the face of rural India.
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